Create engaging marketing materials that amplify Eggs Up Grill’s bright, fun, and cheeky brand personality while staying true to existing guidelines.

Eggs Up Grill is a welcoming, neighborhood breakfast spot known for its playful branding and community-focused atmosphere. With a strong foundation of brand guidelines, the challenge was to keep materials fresh and engaging while ensuring consistency across multiple touchpoints.

Leveraging the brand’s signature “eggspression” characters, I designed a range of assets—including coasters, a step & repeat, and various marketing materials—that brought their personality to life. While maintaining brand cohesion, I pushed creative boundaries for special occasions and holidays, adding an extra layer of fun and festivity. The result is a collection of designs that enhance the guest experience and reinforce Eggs Up Grill’s lighthearted, inviting identity.

PROJECT DATE
Ongoing

PROJECT TYPE
Print , Digital , Branded Merchandise

SKILLS
Visual Design Systems
Typography
Layout
Print