Develop a distinctive brand identity for Twist that balances a tech-forward aesthetic with a warm and inviting feel. The branding and website should reinforce Twist’s positioning as a fresh alternative to traditional internet providers.

Twist set out to disrupt the internet landscape, challenging the dominance of legacy cable companies. The brand needed to embody choice, freedom, and connectivity while feeling reliable, essential, and uniquely different.

For the logo, we designed elongated corners and connected letters to convey speed and fluidity. The Twist "i" icon serves as a distinct, memorable element, reinforcing the brand name. The color palette leans into teal and purple—shades not owned by competitors—that represent both trustworthiness and a fresh perspective. The website extends these principles, ensuring an intuitive and engaging experience that reflects Twist’s mission to redefine internet freedom.

PROJECT DATE
Summer 2024

PROJECT TYPE
Visual Identity Design, Front-End Website Design

PARTNERS
Website Development by LEIBOWITZ 

SKILLS
Visual System Design
UX/UI Design
Illustration
Typography
Layout
Print