Develop a visual strategy for a brand of our creation.

One in four Americans has a clutter problem and more than half say it’s a major source of stress in their lives. Learning how to keep one’s home organized can reduce stress, improve brain function, and gain back lost time.

I created the personal organizing brand Serene Spaces to empower homeowners to get and stay organized. It provides people of all skill levels with the tools they need to get their home in order, including a DIY workbook, a retail experience, and an at-home organizing service. I chose a vivid color palette with line illustrations to bring a sense of warmth and approachability to a typically intimidating task. The layered squares in the brand mark represent the different spaces of a home as they come together to create calmness, harmony, and balance.

PROJECT DATE
Spring 2022

PROJECT TYPE
Brand Identity

SKILLS
Brand Identity
Visual System Design
User Interface Design
User Experience Design
Typography
Layout
Print